A well-known marketing strategy is to add fresh content to your site regularly, but you may wonder what type of content is the most effective. Most people think of written content, which they can pepper with keywords, so various search engines can find and index their website. Although this is one way to get your website noticed, the effectiveness of video has increased exponentially due to the growing popularity of mobile media. More and more people are accessing the Internet via smart phones, e-readers and tablets. Recent studies show that the majority of web traffic driven by video will dramatically increase over the following months, reaching an all-time high by the end of 2013.

Here are eight important reasons why you should use marketing videos:

1. Video is cost-effective.  You get the most bang for your buck when you use marketing videos, because they are relatively inexpensive to create. It is a known fact that more website viewers are attracted to sites that feature videos and once there, they stay much longer.Video translates over a variety of devices, unlike text. If you have ever attempted to read a large block of text over a cell phone, you know that it can be frustratingly difficult.

2. Video engages your website visitors.  Video allows your customers to become familiar with you and your business quickly, which helps them form a personal connection that translates into sales. Online video is an easy way for people to learn about your business while in a comfortable environment. This is a no-brainer. Ask yourself this: As a consumer, would you rather sort through several paragraphs of text and web pages to learn more about a business, or would you rather watch a short video that is interesting and entertaining?

3. Spreading the word with video is simple, yet effective.  Have you ever heard of an article going viral? In most cases, you can only publish your written content in one place; however, you can share your marketing video in many venues. You may want to syndicate your video in various websites, such as YouTube and Blip, for example. You should also embed the link to your video on your own website and Facebook pages. You even can ask others to add your video or the link to your video to their own websites and social media pages, like Facebook, Twitter and Pinterest, for example.

4. Video marketing makes you stand out from all the rest.  Adding video to your content engages people quickly, therefore your site will not only attract more viewers, they will stay longer and be encouraged to return. A good marketing video helps your visitors get to know you faster and easier, making them have much more trust and confidence in you and your business. Video is a tool that sparks excitement about your business and that excitement is not only contagious, it helps your business grow.

5. Video produces superb search rankings.  According to the latest research, web pages containing videos have an advantage over text when it comes to search engines. In addition, studies show that when searched on the web, video gets three times the clicks as articles without videos. Search engines find and index video more efficiently than plain text.

6. Video enhances email-marketing strategies.  When you add your marketing video to your customer emails, you can engage them as much as 200 to 300 percent more than text emails. The simplicity of clicking on your video inside the email makes it easier for people to visit your site. Once on your website, video encourages them to stay longer and purchase your product or services.

7. Video is the gift that keeps on giving.  Once people have viewed your video, you can then ask them to upload their own videos showing them using or describing your product. Invite your visitors to embed your videos on their web pages, too. You can also increase links back to your main website by using multiple video sharing sites. Trust is a strong factor when consumers need to choose one business over another. Consider using customer testimonials, but not with text, with video showing real people talking about their experience using your business. This creates a solid trust factor, giving your business a definite advantage over others.

8. Video Production is extremely versatile.  The ways you can use video to market your product or services are innumerable. Create a video that tells your visitors about your business and what it can do for them. Use an online video as a virtual tour, showing viewers what is available on your website or what your physical location looks like. Make a video that demonstrates how to install, set up or use your product. Videos can be a great way to display new products or services, and to announce special offers.

Adding effective marketing videos to your website increases traffic, keeps visitors there longer and encourages them to return often. This, in turn, raises your search engine rankings, which helps to get the word out about your product or service, increasing sales. You do not have to invest a large sum of money and there are varieties of ways to share your video, so you get the best results from producing it. Adding marketing videos can become habit forming – but you can rest assured, using video to market your business is a good habit that produces great results.

For more information about Corporate Video Production and Video Production San Diego , please visit:http://videobuilders.net/

Tim Somers
SendOutCards Distributor

Most Commented Posts

• Multi Level Marketing Business Prospect Qualifying
• Neglected Customers Will Burn Away Like An Unwatered Lawn
• TSA Gives My Send Out Cards Blog A Boost
• Direct Mail Marketing Using Greeting Cards

On April 2, 2012, SendOutCards was awarded the Mail Innovation Award by the United States Postal Service at the National Postal Forum in Orlando, Florida.

According to the United States Postal Service, this award is given to postal customers who have demonstrated creativity in the use of the mail to drive significant business results and mail growth.

This award comes after SendOutCards spent over four years working with its customer base, its distributor base and the United States Postal Service to create a new first-class postage piece called picture postage. As the largest consumer of first-class postage in the United States, SendOutCards was chosen by the postal service as the first to ever use this innovative postage.

“SendOutCards is proud to have received this award,” said SendOutCards Chief Operating Officer Sam Robinson. “We’ve invested years of meticulous time and energy to find ways to further help our customers and distributors touch the lives of millions more people. It’s a great feeling to have accomplished that and to be recognized for it with this great award.”

SendOutCards successfully launched picture postage earlier this year, decreasing mail delivery times and opening the door to future tracking systems that will follow every card from the production line to the mail box.

“The Mail Innovation Award is another example of how we are focused on our mission to help millions of people act on their promptings and provide a vehicle for financial success,” said SendOutCards Founder and CEO Kody Bateman.

Source: Office Send Out Cards eNewsletter

Tim Somers
SendOutCards Distributor

Related Posts

• SendOut Cards Business New Lower Price SendOutCards 2.0
• Change How You Think To Succeed
• A Follow Up System To Use After A Networking Event
• Appreciation Marketing The Key To Customer Loyalty

Referral marketing is a very cost and effective way to promote your business. It involves using your current customers to gain new customers. Referral Marketing Strategies are often over looked by business owners and sales people alike. You simply have to ask your customers for referrals – that’s it, just that easy – ASK!  You will find that in just about every instance your clients will give referrals without hesitation. If you really want to ramp it up, offer some type of incentive to reward your referral giving customers with.

Reasons for Referral Marketing

A referral is really a warm lead that is second to none when it comes to generating new clients.  When a potential client is referred to you they are generally less price sensitive because they have pretty much been pre-sold on your services and products by your existing client.  It’s like you are already friends that are linked with a common element making the trust level pretty high.  Meaning these referrals are not going to beat you up on price, they are willing to pay full price for your products and services based on the simple suggestion of their friend.

Referral Generating Greeting Cards

Many people find it difficult to ask customers for a referral, not wanting to put them on the spot or make them feel uncomfortable.  Enter the Referral Generating Greeting Card. Using a greeting card to thank your client and encourage them to refer friends, family and business associates to you is actually more powerful than simply asking them face to face.  In the Greeting Card you can offer them an incentive or gift for any referrals that generate business.  They will surely keep the card around their house or office as a constant reminder that if they send you referrals they get something.  It’s the old “What’s In It For Me” scenario.

Be Sure To Test and Track The Referral Marketing Strategy

As with any marketing strategy you need to test and track the results to be sure your efforts are successful.  You can easily put together a system that tracks when you send out these cards and to whom you have sent them.  Then be sure to tag any new business to those who have sent you the referral and reward them handsomely.  Once they get their first reward they will surely continue to send you referrals.

Tim Somers

Related Posts

• Send Out Cards Singapore No eCards For Singaporeans
• Direct Mail Marketing Using Greeting Cards
• A Follow Up System To Use After A Networking Event
• Appreciation Marketing The Key To Customer Loyalty

SendOutCards 2.0 has just been launched and it’s a complete game changer for this network marketing company. The new announcements made it even easier to build a MLM business of your own. Over the next 12 to 18 months SendOutCards will grow like no other direct selling company making history just like Netflix did. Without question SOC is on target to be a billion dollar company, the question is…will you be a part of it?

Jump over to my Send Out Cards Website and watch the short videos right now to get familiar with all the new game changing elements. Below I am going to recap what doesn’t change and then what does, the cost to join.

The basic concept of SOC has not nor will it change, we have a mission to help millions of people act on their prompting while providing a vehicle for financial freedom. There are three basic steps that need to be done daily to accomplish this.

1. Send at least one heartfelt card every day.

2. Share the product (cards and gifts) and help someone else to send a heartfelt card.

3. Share the opportunity.

That’s it in a nut shell, anyone can duplicate this with the tools and systems put in place by SendOut Cards.

Before the cost to be a distributor in SendOutCards was $457. Now it is $295 to become a Marketing Distributor (MD).  By law, SOC is required to offer a limited distributorship this ID (Independent Distributor) requires a $50 refundable deposit and has some limitations.

If you are motivated and really want to build a business then then nominal $295 is the way to go.

SendOutCards is a service that every person and business owner can use, as a Marketing Distributor (MD) you can be a part of a company targeting massive growth in the next year and a half.

Are you in or out?

If you are truly interested and serious about building a significant lifetime residual income, please click here for more information and to get started today.

To Your Success!

Tim Somers
Send Out Cards Distributor

Related Posts

• Change How You Think To Succeed
• A Follow Up System To Use After A Networking Event
• Appreciation Marketing The Key To Customer Loyalty
• Send Out Cards This Holiday Quickly And Cost Effectively

Just image breaking down the borders that are holding you back from being successful in your business.  If you can simply move beyond your circumstances and create positive progress you can succeed at anything.  Amy Purdy lost both of her legs at the young age of 19 due to bacterial meningitis.  She struggled with depression but was able to beat the odds after learning to accept her new reality.

Amy didn’t settle for any stereotype limitations that are often instilled in those who lose both legs.  She was unable to find prosthetics that would permit her to once again get on her beloved snowboard.  So she put her imagination to work and built her own prosthetics.  Amy Purdy is a world champion gold medal winning female adaptive snowboarder.

If watching Amy’s Living beyond limits presentation does not inspire you to break down the boarders that are stopping you from being successful then maybe you should keep that 9 to 5 job.

 In 2005, Amy co-founded Adaptive Action Sports, a non-profit dedicated to introducing people with physical challenges to action sports.

In the video she explains how our lives are not determined by the good or bad things that happen to us, but by the choices we make.  Amy has faced hardships that most of us will never ever face, yet we still choice to be unsuccessful in our business venture.

Take action on what you learn from Amy and don’t be a victim of your own boards.

Tim Somers
Send Out Cards

Most Commented Posts

• Multi Level Marketing Business Prospect Qualifying
• Neglected Customers Will Burn Away Like An Unwatered Lawn
• TSA Gives My Send Out Cards Blog A Boost
• Direct Mail Marketing Using Greeting Cards

Networking is one of the key ingredients to growing any business, and most simply don’t get it.  Many go to networking events and become an obnoxious used car salesman type simply jamming their products and services down the throats of everyone that crosses their paths.  These “Pukers” are out for themselves; they don’t care about anyone or anything at networking events.

Don’t Be A Puker!

Sike yourself up before entering a Networking Event and tell yourself that you are going to meet some amazing people today and the sky is the limit on the amount of future business will be generated from today’s activities.  Yes, FUTURE business, you cannot go into a networking event and expect to write orders on the spot.  You are there to build relationships, listen and help others achieve what they are seeking.  Do this and the orders, referrals and reorders will flow in hand over fist.

You must be enthusiastic at events of this nature; people are drawn to positive optimistic people.  If you are confronted with a “Debbie Downer” person at the Networking Event – do your best to put a positive spin on any negativity you are presented with.  Give the person a encouraging message and move on to continue your networking efforts.

Be A Business Card Collector

Do not jam your business card into anyone’s hand unless they ask for it.  But be sure to grab a business card from every single person you talk to.  You can even go as far as asking for two cards and say I may know someone that may be in need of your product or services.  Being a good listener is key at this point too – after the conversation jot down a few notes on the back of the person business card.  Mentioning these notes at future meetings or in correspondence via Greeting Card will blow them away.

Really want to be a Networking Master?  Get referrals for everyone you meet, if you sent them business they will be forever in your debt and return the favor over and over again.

Tim Somers
Send Out Cards

Related Posts

• Best Way to Follow Up With Clients and Prospects

What is relationship building? It can be defined as a process of creating a mutually beneficial connection among members of the organization and the customers by using different strategies. This relationship helps your company to become indispensable and enhances your brand and position against your competitors. There are quite a number of strategies that you can use to promote relationship building in your organization.

The most effective relationship building strategy that is commonly used in most organizations is communication. Communication is a vital tool in any organization as it helps to pass on the message to the clients whether you are offering a discount, launching a new campaign, the promotion of a new brand and many other activities that take place in an organization. Through communication you are able to know your customers taste and preferences, and you are able to handle customer complains effectively. Communication may take many forms including posters, e-mail, direct mail, telemarketing, face to face and many more. All these forms of communication are used to ensure that customers keep moving through the sales cycle and that they are getting the best possible services.

The use of greeting cards is also another effective strategy of relationship building. Customers mainly abandon their loyalty to a business because they feel neglected; by sending those greeting cards helps to make them feel remembered and appreciated. Greeting cards offer personalized contact and attention as they send the message that you care, and that you recognize and value the presence of that customer which in turn helps to earn customer loyalty. Your customers will appreciate receiving greeting cards from your organization and will often keep the card for several months, even years.

The use of customer rewards is also another effective relationship building strategy that can help you build customer loyalty and enhance repeat purchase. Reward programs are effective in that they help to remind your customers of the goods and services that you offer. Reward programs that are meant to reward loyal customers for example a program that is graduated where the more they buy the more the reward and this benefits your frequent customers and cements their relationship with your organization. The hosting of special events like trips, tours and holidays is also another effective relationship building strategy. These events provide room for interaction between your staff and the customers and this helps the customers to feel appreciated. This feeling helps to grow business- customer relationship and loyalty.

Exceptional customer service is another vital relationship building tool that your organization can adopt. A good service helps you to get a good response. Good customer service helps to promote word of mouth advertising as customers tell their friends of the excellent customer service they are accorded in your organization and this helps to increase popularity and market share. Building a two way relationship is also another relationship building strategy that is widely used. Listening to your customers is important as it promotes interaction and helps to get feedback in the case of online surveys where you can both exchange ideas helps to promote a long term relationship with the customers.

Tim Somers

Send Out Cards Distributor

Most Commented Posts

• Multi Level Marketing Business Prospect Qualifying
• Neglected Customers Will Burn Away Like An Unwatered Lawn
• TSA Gives My Send Out Cards Blog A Boost
• Direct Mail Marketing Using Greeting Cards

“How can I make money online”? I hear this question all the time, it doest seem like a hard question with all the tools and products available, just about anyone should be able to make money online.  But the fact is that most do not ever make a penny.  Most lose money hand over fist spending thousands, even tens of thousands of dollars of the latest get rich quick product or scheme as I like to call some of them.

Don’t get me wrong there are some amazing products on the market like Jonathan Budd’s amazing arsenal of money making products.  It all falls down to the person that buys these products thinking they’ve found a quick and easy push button process to making money online.  It takes work, just like any business venture to be successful – oh and most often it takes time.  There can be a big learning curve if you don’t jump start your online efforts with the right tools to start with.

Enter Matthew Neer’s new Digital Bankroll carves out a simple and easy process to help you cut through what stops many – Information Overload.  Digital Bankroll offers REAL information, REAL marketing tactics, and REAL money making secrets that will show you exactly what you need to do in order to make a profit as quickly as possible.  In a short video Matthew tells his own personal story about how he went from a LOOSER pizza delivery boy to making upwards of $550 a day online, by using the techniques and strategies he lays out in the Digital Bankroll.

“Congratulations, You’ve Just Made A Sale…”

That is by FAR my favorite subject line of all time out an any of the many emails I get every day.  Matthew covers the 3 simple things you need to have in place in order to start making money online and actually build a long term business asset. He stresses that if skip just one of the three of them, your business will crumble at your fingertips and you will NEVER see “Congratulations, You’ve Just Made A Sale” in your inbox.

I love Matthew’s straight forward approach were he say’s anything or anyone that claims that you can make thousands of dollars over night is just trying to convince you to  make an impulse buying decision and take your money.  While people have made more than one million dollars in less than 24 hours, they did it with their own product and with hundreds of JV (joint venture) partners mailing out to their HUGE lists of millions of people. Only then is it possible for you to make ridiculous money like that in what seems like just moments.

If you don’t have that in place yet, you will not be able to make a million over night… But you can make hundreds, or even thousands over night once you have a few things in place and I believe Digital Bankroll over delivers when it comes giving you the tools you need to make some cash on the Internet within 24 to 48 hours of implementing the strategies within the pages of this ebook.

Do yourself justice and check out the video Matthew put together reviewing all the information that is packed into the Digital Bankroll.

To You Success!
Tim Somers
Send Out Cards – Distributor

Related Posts

• 7 Billion Greeting Cards Sent In US Annually
• Send Out Cards Will Save You Money

Well here I am looking another new year in the face and wondering did I achieve any of the goals I sent in place last year at this time. Off the top of my head I have to say not every goal was met as perfectly or swiftly as written. I can say over all I am pretty happy with my accomplishments. I will be reviewing the few goals that fell short and see how my action plan or habit plan as I like to call it played a roll in not meeting them as planned.

As a business owner I set marketing goals, sales goals and the typical goals that most entrepreneurs do. I also set habit goals, let me explain. After I write my goals I make three columns under each goal, daily habit, weekly habit and monthly habit. Some may call this the action plan of achieving your goals – but I like to call them habits. I once read it takes doing sometime 21 times consistently for it to become a habit that you do without thinking about it.

That is the key…you can write some the best goals ever, that are very obtainable but if you don’t work on them every single day they are nothing but words on a piece of paper. You have to make the actions needed to achieve your goals habits that you perform unconsciously. When you do this there is no reason your goals will not be met, in most cases you will exceed your own expectations.

To Your Success

Tim Somers
Send Out Cards – Distributor

Most Commented Posts

• Multi Level Marketing Business Prospect Qualifying
• Neglected Customers Will Burn Away Like An Unwatered Lawn
• TSA Gives My Send Out Cards Blog A Boost
• Direct Mail Marketing Using Greeting Cards

As reported in the video below real greeting cards are preferred, eCards are Cold, impersonal and often never get noticed in the inboxes of the recipient. However a greeting card received in the mail makes the recipient feel special, and is much more sincere then sending a simple eCard.

Although greeting card sending in Singapore was down 5%, gift sending was up 100%. My guess is the reduction was due to the economic times and the high cost of greeting cards at traditional greeting card stores and not knowing that Send Out Cards is available in Singapore.

Tim Somers
Send Out Cards – Distributor

Yes, we can sign up Entrepreneurs in Singapore! And New Zealand, Ireland, US, Canada, Australia, and the UK.

Related Posts

• Powerful Referral Marketing Strategies
• Direct Mail Marketing Using Greeting Cards
• A Follow Up System To Use After A Networking Event
• Appreciation Marketing The Key To Customer Loyalty